Who we are
Natura is a Brazilian multinational and the leading beauty and personal care company in Latin America, recognized as a benchmark in Direct Sales. Guided by the belief that beauty can be created with purpose, the Company offers beauty and well-being products and services with innovation, sustainability, and positive impact at their core.
With operations in 14 Latin American countries and an omnichannel business model, its products are available through a network of over 3 million beauty consultants across the region, as well as through e-commerce, mobile app, and more than 1,000 physical stores.
In addition to the Natura and Avon brands, the Company also operates the financial platform Emana Pay and the beauty and wellness services platform Bluma.
Commitment to positive impact and regeneration
Large corporations can drive meaningful change in the world by leveraging their assets, expertise, and relationships to create better ways of living and doing business. As a network, we are committed to innovation in the pursuit of regenerative solutions that address the planet’s most pressing social and environmental challenges.
Our Essence
Our Reason for Being is to create and market products and services that promote Well-Being-Well
Well-Being
Is the individual’s harmonious and fulfilling relationship with oneself and one’s body
Being-Well
Is the individual’s empathetic, meaningful, and joyful connection with others, with the nature of which they are a part, and with the whole.
Beliefs
Life is a network of relationships — nothing in the universe exists in isolation. Everything is interdependent. We believe that recognizing the value of relationships is the foundation for a profound human transformation, one that elevates peace, solidarity, and life in all its forms. The continuous pursuit of self-improvement fuels the development of individuals, organizations, and society. Truthfulness is the cornerstone of enduring relationships. The greater the diversity among the parts, the greater the richness and vitality of the whole. The pursuit of beauty, a natural human desire, should be free from prejudice and manipulation. The company is a living organism — a dynamic system of relationships. Its value and longevity are tied to its ability to contribute to societal progress and sustainable development.
Vision
Natura, through its business conduct, the quality of the relationships it builds, and its products and services, will become a globally recognized brand — aligned with a community of people committed to building a better world through deeper connections with themselves, with others, with the nature of which they are a part, and with the whole.
Key Figures – Latin America
At Natura, every number tells a story of sustainable growth, social impact, and innovation. Explore the key indicators that highlight our global presence and commitment to the future.
