Timeline
A journey spanning over half a century, Natura’s history is marked by bold milestones in business expansion, product launches, innovation, and socio-environmental achievements.
Luiz Seabra founds Natura and opens a store on Rua Oscar Freire in São Paulo the following year.
Direct sales are adopted as the business model and the Oscar Freire store is closed.
Launch of “Sr. N”, a line of cosmetics for men.
Natura’s first foray into the international market, through a local distributor in Chile.
Natura introduces refill options for its cosmetic products, becoming a market pioneer
The Chronos line is launched, an innovative product in both formula and concept, enhancing women’s beauty at every stage of life.
The company reaches the 50,000 Beauty Consultants milestone.
Natura’s Reason for Being, “Well-Being-Well”, is announced.
Launch of the Mamãe e Bebê line, with the aim of nurturing mother- child bonding.
Start of the first direct operations abroad, in Argentina and Peru.
Debut of the Crer Para Ver line, whose profits are donated to educational initiatives.
Launch of Kaiak, one of the world’s best-selling fragrances.
Launch of the Ekos line, born from relationships with Amazonian communities and featuring active ingredients from Brazilian biodiversity in its formulas.
Inauguration of the Cajamar (SP) complex, encompassing factories, a research center, and offices—all designed in harmony with nature.
IPO on the São Paulo Stock Exchange.
Natura begins operations outside Latin America with the opening of a store in Paris and launches Natura Musical, a platform supporting Brazilian music.
Animal testing on ingredients and products is fully eliminated and replaced with alternative methods.
Launch of the Carbon Neutral Program, setting ambitious targets for reducing greenhouse gas emissions.
On its 40th anniversary, Natura celebrates reaching the milestone of 1 million Beauty Consultants.
Creation of the Natura Institute, tasked with managing proceeds from the Crer Para Ver line to support improvements in public education.
Launch of the Natura Amazônia Program, aimed at directing investments to the region.
Natura begins acquiring Aesop by purchasing a 65% stake in the brand
Inauguration of Ecoparque in Benevides (PA), a production and research center grounded in the concept of industrial symbiosis. Natura also launches its 2050 Sustainability Vision, outlining long-term social and environmental goals, and becomes the first publicly traded B Corporation.
Return to retail in Brazil with the opening of a store in São Paulo. Acquisition of the remaining 35% stake, giving Natura full ownership of Aesop.
Natura acquires the British brand The Body Shop and forms the group that would be named Natura &Co the following year.
Acquisition of Avon, doubling down on direct sales.
Launch of the Group’s simplification strategy.
Natura &Co sells Aesop and The Body Shop. First steps in the commercial integration of Natura and Avon in Latin America with the launch of Wave 2.
Launch of the Climate Transition Plan, setting ambitious targets to cut carbon emissions on the path to Net Zero.
Incorporation of Natura &Co Holding by Natura Cosmetics
