Natura
Natura began operating in 1969 in São Paulo and adopted the direct sales model in 1974. Internationally recognized for embedding sustainability into its business model, the brand currently engages millions of Beauty Consultants across several countries promoting its Well-Being-Well while driving income generation and human development. Natura’s portfolio includes cruelty-free and 95% vegan products, which are also available in physical stores and through e-commerce platforms.
For over 25 years, Natura has been a pioneer in the cosmetic use of bioactives sourced from the Amazon’s rich biological and cultural diversity, thanks to its long-standing partnerships with local extractive communities. This initiative benefits thousands of families and supports the preservation of 2.2 million hectares of forest. Natura also became the first publicly traded company to attain, in 2014, the B Corp certification from B Lab — a global organization that recognizes companies balancing profit with positive social and environmental impact. Carbon neutral since 2007, Natura is also committed to reaching net-zero emissions across its own operations by 2030.
Know more at www.natura.com.br
Luiz Seabra discovered the world of cosmetics and beauty working in a small cosmetics laboratory. He felt intuitively that cosmetics could be a powerful instrument to help people develop their self-perception and self-esteem. In 1969, Seabra founded Natura on this belief when he was 27, and in 1970 he opened the first Natura shop in São Paulo. His early experience informed his approach to cosmetics: offering skin care and body care products using natural active ingredients.
Brazilian businessman and social and political entrepreneur Guilherme Leal joined Natura more than 40 years ago. Leal participates in initiatives and movements designed to drive the construction of a new green, inclusive and low carbon economy, including the Network of Political Action for Sustainability, B-Team and the B Movement, and the Brazil Coalition on Climate, Forests and Agriculture. Since 2018, he has been a board member of the UN Global Compact.
An engineer by training with a second degree in Management, Pedro Passos joined Natura in 1983. Five years later he was named CEO of the company and in 2004, he become the third chairman of the Natura Board. His roles have included the President of the Industrial Development Studies Institute of Brazil, and President of the SOS Mata Atlântica Foundation, a group dedicated to protecting and preserving the Atlantic Rainforest. Passos is also a member of the Brazilian National Confederation of Industry’s Business Mobilization through Innovation group.
