Natura completes Natura &Co incorporation, to trade as NATU3
São Paulo, June 23, 2025 – Natura Cosméticos S.A. (“Natura” or “the Company”) announces the successful completion of the incorporation of Natura &Co Holding S.A. (“Natura &Co”; B3: NTCO3). This follows the fulfillment of all formal requirements for the corporate simplification process. Effective July 2nd, Natura &Co shares will no longer be traded under the NTCO3 ticker. They will be replaced by Natura shares, listed as NATU3, the same ticker used since the Company’s IPO in 2004.
Shareholders holding Natura &Co shares will receive one NATU3 share for each NTCO3 share. NATU3 will continue to be traded on B3’s Novo Mercado, a listing segment for companies with high corporate governance standards.
“Natura’s core essence has fueled the transformation we are undertaking. Our strategy leverages value creation drivers focused on maintaining our leadership, accelerating our growth, and enhancing efficiency. We will continue to innovate, strengthen our brands, and expand the Company’s profitability and cash generation, while upholding our strong socio-environmental commitments and our goal of becoming a regenerative company by 2050,” stated João Paulo Ferreira, CEO.
As previously announced, with the incorporation, Fábio Barbosa, former CEO and Board Member of Natura &Co, has stepped down from his executive role to assume the position of Chairman of the Company’s Board of Directors. Silvia Vilas Boas, already Natura’s CFO, will also take on the role of Investor Relations Officer (DRI).
Natura, a leader in beauty and personal care in Latin America¹, concluded 2024 with a revenue of R$ 23.4 billion in the region, marking a 12.4% annual growth in constant currency. Last year, the Company also achieved a 43% reduction in absolute Scope 1 and 2 emissions, ahead of the 2030 mid-term target validated by the Science Based Targets (STBi). Natura remains committed to achieving net zero emissions within the next five years.
In the first quarter of 2025, the Company reported Latin American revenue of R$ 5.3 billion, a 12.2% increase compared to the same period in 2024, alongside expanded operating margins. These improvements reflect the benefits of integrating Natura and Avon’s businesses, known as Wave 2, which is expected to be completed across Latin America in 2025. The Company continues to explore strategic alternatives for Avon International, including a potential separation or sale of the asset, as previously disclosed to the market.
The World’s Most Sustainable Brand
Recently, in the second edition of the Brand Blueprint Awards by Kantar, Natura was recognized as the world’s most sustainable brand among 880 brands evaluated in 22 countries. Brands that are significantly relevant to consumers can achieve up to five times greater market penetration than their competitors.
“Being a ‘significantly relevant’ brand to consumers is the natural outcome of fair trade practices with Amazonian communities, ethical biodiversity management, and a thriving relationship with our network of over three million Beauty Consultants across Latin America,” said Tatiana Ponce, CMO.
¹ Source: Euromonitor International; umbrella brand Natura, Beauty and Personal Care 2025ed; retail value sales (RSP), 2024 data.
