Natura aims to be a fully regenerative company by 2050
Natura has set a goal to become a fully regenerative company by 2050. This means its operations will generate a positive impact for individuals, communities, and the planet, all while driving business growth.
Regeneration goes beyond simply offsetting or mitigating negative impacts. For Natura, its business will be considered regenerative when it creates a positive impact across each of four distinct capitals: financial, human, social, and natural.
For several years, the company has been transparently measuring its progress and impact through the Integrated Profit and Loss (iP&L), an innovative management tool that assigns a monetary value to its socio-environmental impacts.
In 2024, the iP&L demonstrated that for every R$ 1 2.50 in positive societal impact. The company has set an even more ambitious target for 2030: to generate R$1 of revenue.
The “2025-2050 Vision” is the document that outlines the ambitions and the roadmap for Natura to achieve its goal of becoming a regenerative company.
A holistic view of our business
We see our business through the lens of a regenerative mindset. Life is at the core, and nature is the whole that contains everything. Bridging the two are all the relationships we build to conduct our operations, just as depicted in the diagram.
Back in 2014, Natura launched its "2050 Sustainability Vision," driven by the aspiration for its collective activities to leave a positive environmental, social, and economic impact on the planet. The current "2025-2050 Vision" is an evolution of this commitment, grounded in a new mindset: regeneration. The "2025-2050 Vision" also incorporates the scope of the "Commitment to Life," which was launched in 2020, and unifies all of the company's socio-environmental goals.
